Carol Pefley’s High-Energy Campaign for State Assembly

by Roger Riffenburgh

A small business owner in the South Bay, Carol Pefley says, “I’m running for State Assembly because Sacramento has lost touch with the people it’s supposed to serve. Under one‑party rule, the government has grown bigger, more expensive, and less accountable while basic problems like homelessness, public safety, and affordability keep getting worse. Politicians are too busy catering to unions, special interests, and bureaucracies to listen to the communities they represent.”

Pefley wants to restore local control. She is particularly concerned about how the state, in its efforts to increase housing, overrides local control of housing, resulting in zoning mismatches, inadequate parking and ignoring local planning efforts. She also believes voters deserve safe streets, a voice in their children’s education, and accountability for the taxes they pay. She’s fighting to cut taxes and lower the cost of living. Regarding homelessness, she says “Compassion isn’t letting people die on sidewalks. Compassion is helping people get healthy, sober, and off the streets while protecting the community.”

Due to her hard work and ingenuity, Carol Pefley’s campaign is one of the most visible and well-financed challenger campaigns in the Bay Area. In addition to a strong volunteer core, she has robust efforts in social media and digital ads. She also recently started her California Screamin’ podcast.

Carol Pefley is running in Assembly District 28. It contains the northern part of Santa Cruz County and southwest part of Santa Clara County.  This includes the city of Santa Cruz, Big Basin State Park, Los Gatos, the Willow Glen and Cambrian Park and Almaden Valley portions of San Jose, Morgan Hill, and the forests, mountains and communities in between.

Carol Pefley was born in Seoul, South Korea to her Korean mother and her US Army dad.  She came to the United States as a young child. As she describes on her website, “My family, like so many others, worked hard but struggled financially. College wasn’t an option early on, so I entered the workforce, determined to make my own path. In my 30s, I returned to school, put myself through college, and earned a degree in broadcast journalism — a milestone that opened the door to a career in television news and radio broadcasting for many years.” She received her BA from San Francisco State University.

After years working in broadcast radio and television, she transitioned to start her own real estate company in 2009. Now she has about 45 agents working there.

Carol Pefley has two adult children and lives with her husband on a lavender farm in Morgan Hill. In her free time, she likes to grow fruit, vegetables, and lavender.  She uses the lavender to make soaps, lotions, and candles.  She also enjoys singing, playing piano, and writing songs. You can learn more about Carol’s campaign on her campaign website, CarolPefleyforAssembly.com.  You can meet her at her Wine Social on August 9 in Gilroy. (details here)

Carol Pefley’s High-Energy Campaign for State Assembly

by Roger Riffenburgh

A small business owner in the South Bay, Carol Pefley says, “I’m running for State Assembly because Sacramento has lost touch with the people it’s supposed to serve. Under one‑party rule, the government has grown bigger, more expensive, and less accountable while basic problems like homelessness, public safety, and affordability keep getting worse. Politicians are too busy catering to unions, special interests, and bureaucracies to listen to the communities they represent.”

Pefley wants to restore local control. She is particularly concerned about how the state, in its efforts to increase housing, overrides local control of housing, resulting in zoning mismatches, inadequate parking and ignoring local planning efforts. She also believes voters deserve safe streets, a voice in their children’s education, and accountability for the taxes they pay. She’s fighting to cut taxes and lower the cost of living. Regarding homelessness, she says “Compassion isn’t letting people die on sidewalks. Compassion is helping people get healthy, sober, and off the streets while protecting the community.”

Due to her hard work and ingenuity, Carol Pefley’s campaign is one of the most visible and well-financed challenger campaigns in the Bay Area. In addition to a strong volunteer core, she has robust efforts in social media and digital ads. She also recently started her California Screamin’ podcast.

Carol Pefley is running in Assembly District 28. It contains the northern part of Santa Cruz County and southwest part of Santa Clara County.  This includes the city of Santa Cruz, Big Basin State Park, Los Gatos, the Willow Glen and Cambrian Park and Almaden Valley portions of San Jose, Morgan Hill, and the forests, mountains and communities in between.

Carol Pefley was born in Seoul, South Korea to her Korean mother and her US Army dad.  She came to the United States as a young child. As she describes on her website, “My family, like so many others, worked hard but struggled financially. College wasn’t an option early on, so I entered the workforce, determined to make my own path. In my 30s, I returned to school, put myself through college, and earned a degree in broadcast journalism — a milestone that opened the door to a career in television news and radio broadcasting for many years.” She received her BA from San Francisco State University.

After years working in broadcast radio and television, she transitioned to start her own real estate company in 2009. Now she has about 45 agents working there.

Carol Pefley has two adult children and lives with her husband on a lavender farm in Morgan Hill. In her free time, she likes to grow fruit, vegetables, and lavender.  She uses the lavender to make soaps, lotions, and candles.  She also enjoys singing, playing piano, and writing songs. You can learn more about Carol’s campaign on her campaign website, CarolPefleyforAssembly.com.  You can meet her at her Wine Social on August 9 in Gilroy. (details here)

Paid for by the South Peninsula Area Republican Coalition (SPARC)

LIST OF UPCOMING GOP EVENTS

View more details for events on the Calendar of Upcoming Events or view the Monthly Calendar of Events.

California Congressional Redistricting Maps: Current and Proposed Districts

Source: Statewide Database

California Citizens Redistricting Commission – District Viewer

The Commission has developed a district viewer that allows you to more easily navigate visualizations and zoom in and out of geographic areas while layering congressional, State Senate and Assembly boundaries.

A Winnable Fight: Stopping the Regional Transit Tax This November

By Marc Joffe, Contra Costa Taxpayers Association and Committee for Affordable Bay Area Transit

This November, voters in Alameda, Contra Costa, San Francisco, San Mateo and Santa Clara counties will decide on the largest regional tax increase in Bay Area history. The measure, authorized by Scott Wiener’s Senate Bill 63, would raise sales taxes by half a percentage point in four counties and a full percentage point in San Francisco for fourteen years, extracting roughly $1 billion annually from Bay Area consumers to subsidize BART, Muni, Caltrain, AC Transit, SamTrans, VTA and other agencies.

The Committee for Affordable Bay Area Transit (CABAT) is leading the opposition, and our case is straightforward. First, this is a regressive tax. Sales taxes fall hardest on working families who spend most of what they earn, and several Bay Area cities already have combined rates above 10 percent. Second, the agencies seeking this bailout have refused to right-size themselves. Ridership remains far below pre-pandemic levels, yet transit operators have preserved bloated payrolls, with hundreds of BART employees collecting total compensation packages well into six figures. Third, taxpayers already contribute generously: Bay Area transit agencies collect billions in subsidies each year while covering only a small fraction of their costs at the farebox. Handing them a fourteen-year revenue stream removes any incentive to reform, consolidate overlapping bureaucracies, control labor costs or migrate to driverless operation. The measure asks taxpayers, most of whom rarely if ever use transit, to pay more so that the agencies can change nothing.

This is also a fight we can win. Sales tax measures need only a simple majority under the citizen-initiative route the proponents chose, but recent county tax measures have shown surprisingly soft support once voters learn the details. We defeated a sales tax on the June ballot in Contra Costa County by a wide margin. A five-county measure gives suburban voters in Alameda, Contra Costa, San Mateo and Santa Clara counties, who see little benefit from San Francisco-centric transit spending, every reason to vote no. The proponents will spend millions to scare voters into compliance; our job is to give voters the permission they need to follow their inclination to vote against another increase in the Bay Area’s already excessive cost of living.

That is where you come in. The opposition effort is a coalition of Republicans, independents and centrist Democrats across all five counties, and it offers something Bay Area Republicans rarely get: a chance to be part of a local majority that builds relationships beyond the party. We need more people willing to spread our message on social media and to post yard signs.

To learn more, visit our website at transitaccountability.com, where you will find our sales tax calculator, agency compensation data and campaign updates. If you can, please donate to the campaign to help us reach voters before the proponents define the measure unopposed. Ballot fights are often won by the side that shows up, so let’s show up.

 

Paid for by the South Peninsula Area Republican Coalition (SPARC)

A Winnable Fight: Stopping the Regional Transit Tax This November

By Marc Joffe, Contra Costa Taxpayers Association and Committee for Affordable Bay Area Transit

This November, voters in Alameda, Contra Costa, San Francisco, San Mateo and Santa Clara counties will decide on the largest regional tax increase in Bay Area history. The measure, authorized by Scott Wiener’s Senate Bill 63, would raise sales taxes by half a percentage point in four counties and a full percentage point in San Francisco for fourteen years, extracting roughly $1 billion annually from Bay Area consumers to subsidize BART, Muni, Caltrain, AC Transit, SamTrans, VTA and other agencies.

The Committee for Affordable Bay Area Transit (CABAT) is leading the opposition, and our case is straightforward. First, this is a regressive tax. Sales taxes fall hardest on working families who spend most of what they earn, and several Bay Area cities already have combined rates above 10 percent. Second, the agencies seeking this bailout have refused to right-size themselves. Ridership remains far below pre-pandemic levels, yet transit operators have preserved bloated payrolls, with hundreds of BART employees collecting total compensation packages well into six figures. Third, taxpayers already contribute generously: Bay Area transit agencies collect billions in subsidies each year while covering only a small fraction of their costs at the farebox. Handing them a fourteen-year revenue stream removes any incentive to reform, consolidate overlapping bureaucracies, control labor costs or migrate to driverless operation. The measure asks taxpayers, most of whom rarely if ever use transit, to pay more so that the agencies can change nothing.

This is also a fight we can win. Sales tax measures need only a simple majority under the citizen-initiative route the proponents chose, but recent county tax measures have shown surprisingly soft support once voters learn the details. We defeated a sales tax on the June ballot in Contra Costa County by a wide margin. A five-county measure gives suburban voters in Alameda, Contra Costa, San Mateo and Santa Clara counties, who see little benefit from San Francisco-centric transit spending, every reason to vote no. The proponents will spend millions to scare voters into compliance; our job is to give voters the permission they need to follow their inclination to vote against another increase in the Bay Area’s already excessive cost of living.

That is where you come in. The opposition effort is a coalition of Republicans, independents and centrist Democrats across all five counties, and it offers something Bay Area Republicans rarely get: a chance to be part of a local majority that builds relationships beyond the party. We need more people willing to spread our message on social media and to post yard signs.

To learn more, visit our website at transitaccountability.com, where you will find our sales tax calculator, agency compensation data and campaign updates. If you can, please donate to the campaign to help us reach voters before the proponents define the measure unopposed. Ballot fights are often won by the side that shows up, so let’s show up.

 

LIST OF UPCOMING GOP EVENTS

View more details for events on the Calendar of Upcoming Events or view the Monthly Calendar of Events.

California Congressional Redistricting Maps: Current and Proposed Districts

Source: Statewide Database

California Citizens Redistricting Commission – District Viewer

The Commission has developed a district viewer that allows you to more easily navigate visualizations and zoom in and out of geographic areas while layering congressional, State Senate and Assembly boundaries.